he Atletico , who ran three deals in the last few weeks and
had been given until the end of the year to make a decision, is close to sealing a sponsorship agreement with the Caucasian country, so that your logo that appears on the shirt rojiblanca in the leg end of this season and along the back.
The club's Vicente Calderón announced on November 30 the strategic agreement it had reached with Azerbaijan and including display of theme Tierra del Fuego in the derby was going to be played 24 hours later. In fact it was on the morning of December 1, after the last training Simeone squad before facing Real Madrid, when the commitment was made, with the presence of Miguel Angel Gil Marin, Atletico CEO and Efendiev Altay, Ambassador in Spain. within the Convention, are also contemplating holding a friendly match against a team of players Azeri, developing a training plan for young athletes of the country and holding a clinic in the city of Baku, at the end season and the presence of Cholo own and different aspects of communication to strengthen the image of the club and make known to the world the characteristics of Azerbaijan . As a sign of goodwill, the Athletic kept the logo in the rest of league games he played until the end of the year, against Deportivo, Barcelona and Celta, as resolved to open negotiations for the rest of season and the next. For there, in any case, also remained and maintains contact with Huawei, a Chinese technology company that sponsored last season's shirt in the derby of the second round and that this exercise was shown by the red and white in the Super Cup squad Europe. Indeed, there was even a third bid, from the United Arab Emirates, at the time that the corporation elected to fix a suitable date. On December 31, the decision should be directed. For there must be remembered that Atlético played much of last season without main sponsor-mentioned case of Huawei to be added the contribution of Rixos Hotels in the stretch -season finale and that many games this have also played with the shirt clean. In that sense, the various proposals received rojiblancos leaders in recent months, but preferred to keep prices firm before accepting they considered irrelevant to the position of Athletic in the market, much as were those who were taking for good other Spanish clubs. The agreement can be formalized in the coming days, well, let into the coffers rojiblancas a figure close to 12 million. In the delicate economic juncture that exists, in general and in the specific case of the Manzanares entity, such amount seems fundamental. The Athletic not rule-new sponsorship deals for the team's pants, for example, and in that sense, logically supervised by Gil Marín himself, working Antonio Alonso, vice president, and William Moraleda, general sales manager. Anyway, it seems that Azerbaijan will be the first signing of January. To reach any player still have to wait a while.
